POWER OF THE MEDIA can affect the outcome of your product’s success. MAGNETIZE THE MEDIA WITH YOUR MESSAGE: thorough THE ART OF PERSUASIVE AND RESPONSIBLE COMMUNICATIONS Taking Aim to Fame, as a Media Magnet, offers a turn key formula for a successful interview that will brand you as an expert in your field. Communicate as an expert and get booked on local, network, and cable news programs as a credible contributor in your field. Reaching an expert positioning in the media will offer a product or service the greatest form of free publicity with the highest regard of credibility. IGNITE AUDIENCE MAGNETISM Establish a relationship with the media and achieve your objectives by defining your message to a targeted broadcast or print audience. Reporters are essentially interested in how your product or service can benefit their audience. The higher the benefit or detriment of your product or service the more newsworthy the story. METHODS TO ATTRACT THE MEDIA Personality shine is the charismatic magnet that will secure the attention of an audience Documented research reports that the delivery of a television interview impacts an audience based on 7% content, 38% voice, and 55% body language Integrated communications projects offer products or services through t combine the media of radio, television, newspaper, magazine journals, and websites of the product to be marketed Subliminal messages are a form of persuasive communications EMPLOY A MEDIA COACH TO POLISH YOUR PRODUCT AND MAGNETIZE YOUR MESSAGE Understanding the variety of broadcast programming to enhance your product or service will assist you in successfully marketing to your targeted audience Talk shows generally offer more time than news shows, so be aware of this benefit and utilize this opportunity to get your message out to the public. Producers look for story ideas, Television is an all encompassing-mass communication medium ENVISIONING THE MESSAGE THROUGH AUDIO COMMUNICATIONS Your image creates a connection with your audience. Your appearance conveys your level of sophistication and to some degree, your moral character. Image is a perception of who you are and what cultural segment of society you represent. Think of yourself as the vehicle presenting your message to the public. Offer your product/service benefits to that audience. Value and integrity are the main ingredients that begin the branding process. Branding creates the imagery of a product and it distinctive position in the market. Consumers look for the benefits of the product to establish their need for the product. DEFINING YOUR MESSAGE Knowing your product’s niche and target audience will define where you can find an interested media representative. BRANDING YOUR MESSAGE: · How familiar is the media with your brand/organization or product? · How valuable is your product’s benefits to its target market? · · How alluring is the product’s packaging design or company logo to the target consumer? How has the continuity of the product’s marketing collateral established brand identity? PLANNING FOR THE MEDIA: . Explore a variety of media options to pitch your newsworthy message. Never pitch your product; only pitch the newsworthy benefits of the product and its distinctive characteristics . IDENTIFY YOUR TARGET AUDIENCE . Focus on strategies to develop a clear focus on your message and position that message to an appropriate media representative. Preparing for media positioning begins with knowing who your target market is. Revaluate your brand positioning before you determine which newspaper, trade publication, radio program, television format, or industry newsletter could benefit from the product’s message.